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Fitzwilliam Museum: Marketing Team Away Day

Posted 11th January 2018
Watts Contemporary Gallery

Late last year, the Marketing team at Watts Gallery – Artists’ Village journeyed to Cambridge for a team away day at the wonderful Fitzwilliam Museum.

Our mission was simple: we were to meet with the Fitzwilliam’s Marketing Coordinator, exchange notes and tips, and visit the Museum’s much-talked about exhibition, Degas: A Passion for Perfection.

The day called for an early rise and some commuter-esque train knowhow in order to catch the 08:14 from London Kings Cross to Cambridge. Some hours later, as the train pulled into Cambridge station, the morning sun just risen above our hat-swaddled heads, we steered ourselves through icy winds toward the Fitzwilliam’s majestic frontage. Sated by breakfast at Browns, we unsheathed pen and paper and took flight to the Fitzwilliam’s top floor, where three galleries have been given over to an extensive exhibition on French artist Edgar Degas, specifically the import of his personal collection and legacy.

The exhibition features well-known works by Degas himself, including a version of his Little Dancer, as well as pieces by prominent twentieth century artists whose practices are in conversation with the themes and motivations of Degas’s paintings, sketches and sculpture. Two arresting works by British heavyweights Francis Bacon and David Hockney stand out among those offered as manifestations of Degas’s international legacy.

There was time too to pad through the Fitzwilliam’s permanent collection, selecting favourite pieces as we went, among which was a portrait by John Singer Sargent, a Tiffany glass vase, and a 12th-century Iranian hawk sculpture.

Brimming with coffee and ideas after a productive meeting in the Fitzwilliam’s Courtyard Café, we set our sights on the Cambridge Tourist Information Centre, where we gathered yet more inspiration from the leaflets, posters and other advertising materials on display. Comparing our own designs to what we found on offer here re-emphasised the importance of consistency, clarity and simplicity for our future campaigns, and made us proud ambassadors of Watts Gallery – Artists’ Village.

And with that came the end of our away day adventures, the Marketing team sufficiently invigorated and inspired for Watts to come in 2018.

Watch this space!

Tom Cornelius