Mission and values


Art for All by All


From our beautiful and inspiring setting of Watts Gallery - Artists Village, we welcome everyone to connect with the art and ideas of our founders George and Mary Watts. By caring for the collections and our environment, we advocate for the power, impact and relevance of art -onsite, online, with our community and via our international network of artists’ studio museums. Our dynamic and multi-sensory programme of exploring, looking and making, takes you out of the everyday, into new encounters that invite you to view life through a different lens.



We are an organisation with artists and creativity at its foundation, driven by the transformative power of art. We are innovative, forward-thinking and collaborative; able to respond to the challenges and opportunities ahead.


We continually aim for the highest standards in everything that we do; whether providing a showcase for high quality art; continual research and in-depth scholarship; delivering innovative and experimental programmes to make and discover art and craft; or providing delicious food and exceptional customer service.


Following in the footsteps of our founders’ Art For All ethos we care for and respect our local village community, as well as reaching out addressing barriers, and ensuring that everyone feels welcome, respected, represented and valued.


We act as thoughtful, considerate, and consistent custodians of our estate and resources; a place where art and nature come together; our environment is at the heart of everything we do.


Our exhibitions, research, and programming draw on the collection, surroundings and story of the Wattses to explore and present diverse narratives relevant to all our lives in the twenty-first century.


We offer a warm welcome to all visitors ensuring that the commitment, enthusiasm and energy of staff and volunteers delivers a first-class visitor experience for everyone, every day.